Here’s the thing: Building relationships on the internet is expensive ($5k-$10k/month). We spend thousands of dollars every month on marketing/SEO/professional editors/graphic designers/social media consultants, and 5-10 hours of my time/month to continually create content (podcasts, articles, newsletters, email blasts, FAQs, etc.), and to meet with the above marketing staff and potential referral sources. It is very costly and time-consuming to set up and maintain an effective internet marketing program that will attract potential investors.
But building a database of prospective investors from your local community is cheap — all it requires is your time to join and regularly attend events and maybe some initial and ongoing membership dues. Investors from your community will be the most effective, loyal and long-term relationships you can build. I suggest you listen to the podcast I did called “60 Years of Investing Wisdom With Sam Freshman.” He used a local approach to raise over $1B that I believe is the most effective and fulfilling approach you can use to meet and develop relationships with investors.
If you still want to invest in internet marketing, check out the interview I did with Dr. Adam Gower on our Raise Private Money Legally Podcast by clicking here.